Rupert Murdoch and Apple’s big bet on an iPad-only subscription-based old-school newspaper, The Daily, turned out to be a losing one. I’m not surprised. For as slick-looking as the iPad publication was, it never had the scent of success.
It’s true, The Daily was ever-so briefly near the top of paid iPad app heap. On its first birthday, The Daily reported 100,000 paid subscribers and was the third-top-grossing iPad app in the iTunes store. That birthday party, however, was short-lived. Last summer, News Corp slashed The Daily staff, laying off 50. Now The New York Post will absorb some of the remaining staff and digital publication.
There was nothing wrong with The Daily. I�…
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