There are nearly 70 million tablet users in the U.S. alone, a figure that has doubled from the year before. This means that nearly 30% of the country's Internet users are browsing on a tablet device.
Tablet traffic to e-commerce sites grew by 348% from 2011 to 2012, overtaking smartphone traffic for the first time. With the tablet market as young as it is, its footprint is only going to expand.
This trend sends a strong message: If you haven't already, now is the time to prioritize your website's design considerations for tablet functionality. Ignoring this could negatively impact your website's overall conversion rate, return visits, sales and more.
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